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 Why invest in an internet site if no one can find you. There’s much more to marketing a web site than we can possibly cover.  In fact, there are books and Internet discussion groups dedicated just to specific subtopics such as Internet advertising, SEO and marketing.
Our services include : - Site Evaluation
- Marketing Management
- Search Engine Positioning
- Marketing Tools/Product Image Building
- Web site Optimization
- Banner and click-through campaign management and implementation
According to Brand Week Online Magazine: "Search engine positioning may be just one part of an online marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine optimization and keyword-related advertising can make up 80 to 90 percent of traffic."  How does search engine optimization relate to Internet branding?
Primarily through an extremely fine-tuned keyword analysis and integrating these words into your site.
  Search Engine Optimization does not simply take into account keyword statistics and actual search results. When we develop a keyword selection in order to reinforce your Internet brand, we also:
 | consider how people actually perform a search | | choose keywords using language linguistics that will place your site in areas where people are searching | | develop keywords and phrases with high click-through rates that make sense to surfers | | take the time, do the research, and use our expertise to create keywords that relate to your brand |
 In order for your site to do its job in the realm of Internet branding, your keywords and phrases must first attract the most qualified visitors. Search Engine Optimization makes sure they do just that
 On the SEO side, you need to focus on gaining high rankings in the Google, Yahoo! and MSN SERPs. We’ve already pointed out that if you optimize for Google alone, you’re missing access to at least 50 percent of your potential audience.
 When it comes to paid search campaigns, the obvious choice is Google and Yahoo!. But there are other PPC programs that can be viable, depending on your industry, site objectives and the nature of the products and/or services you offer.
The top search engines feed paid listings to a number of other search engines, giving you exposure on multiple search sites. For instance, Google feeds paid results to AOL, AskJeeves, HotBot, iWon, Lycos, Netscape and Teoma. Yahoo! Search Marketing feeds paid results to AlltheWeb, AltaVista and MSN.   As a savvy marketer, it’s wise to focus on both organic and paid listings for repeated exposure and credibility. With both natural and sponsored listings, brand reinforcement builds trust with users who skip around to multiple engines while searching for your strategic keyword phrases. Organically optimizing beyond the top three engines can further extend your exposure, elevate your brand and gain more effectual conversions. Balance is the key to your successful internet marketing campaign.
Email Marketing Businesses engage in email marketing because it works well. Here's the proof... According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $57.25 for every dollar spent on it in 2005. As such, it outperformed all the other direct marketing channels examined, such as print catalogs. A report in mid-2005 from Jupiter Research was more conservative, stating that..."when done right, $1 spent on e-mail can generate a $9 return." 47% of marketers surveyed by Marketing Sherpa in early 2006 said that their top performing online marketing tactic in 2005 was "email marketing to house lists." The tactic was second only to search marketing in performance.
Email marketing works for a variety of reasons... It allows targeting It is data driven It drives direct sales It builds relationships, loyalty and trust It supports sales through other channels
Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis. And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages. Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. All in all, this is a pretty good way of going about your marketing business. |
